7
Mar
2016
Starbucks, king of tea in China?
American brands can totally change their store and positioning to enter in the market of a culturally different country. Starbucks is a... Read More
2
Mar
2016
Macdonald’s Next, a new healthy fast food ?
Last December, McDonald’s opened a new outlet, a new dining concept in Hong Kong: “McDonald’s Next”. This restaurant has a totally different menu and interior to... Read More
