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Milano Retail Tour’s training approach is based on a dual outdoor and indoor setting, in which a first-hand observation exercise, into the field, is followed by a workshop session. Milano Retail Tour uses a training approach known as Research Based Learning, which is derived from the well known Learning by Doing system.

Every participant of the tour becomes Ethnographer for a day because of participating observation that leads to the immersion into the visited locations while sharing this experience with each other. The incentives, obtained during the Tour, nourish their lateral thinking and creativity. The goal is to stimulate creative potential that could be used for the business of the companies they work for.